ATLANTA: The Centers for Disease Control and Prevention is employing a strategy that plays up one feeling the Generation Z and Millennial crowd hates most: FOMO, as in “fear of missing out.”
The vaccination campaign, which launched in October, focuses on the consequences of trying to travel without getting vaccinated.
The federal agency hired Senesis, an advertising agency based in Atlanta and Los Angeles, to develop a vaccination campaign aimed at those age groups in 19 cities around the U.S., with a particular focus on the Black population.
The CDC invested in the campaign because 58.4% of adults ages 18 to 24 and 62.7% of adults ages 25 to 39 have been fully vaccinated, according to the agency’s data. Meanwhile, 88% of U.S. residents age 65 and up…